While Wordpress has a host of SEO-friendly features built right into it out of the box, there are a variety of tweaks that can help you to optimize your site for the search engines in order to drive more traffic to your site.
One such tweak that is often overlooked is Wordpress category descriptions. When you add a category to your Wordpress blog, a description is optional. Most themes don’t use the category description in a visible way, although some do. Even if your theme doesn’t, it’s a good idea to write a description of each category, using important keywords for your site.
Why? Take a look at the following.
As you can see, only one of our categories contains a description. While this description is not visible on the page, taking a look at the source code reveals the description:
It’s a small thing, and takes very little time, but it affords you the opportunity to add more relevant keywords to your page without overloading your readers’ senses.
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